9. Advertising Aspects

Beers, RTDs, Whisky
Indonesia

This section provides information on regulations on advertising and if there are any restrictions or approval processes.

9.1 Applicable Advertising Regulation

General Food [1]

• Should be responsible for the information provided, truthful, honest, not misleading, and similar to the registered product label by BPOM, as per Article 3. 
• Should contain approved information (as registered), as per Article 3. 
• Should be accompanied in Bahasa Indonesia, hence the original language or English can be used if there is already information written in Bahasa Indonesia, as per Article 4. 
• When it is with a contest, needs to be accompanied by words to show terms and conditions, as per Article 7. 
• Should be accompanied by the community message, for example: ‘check before you buy’, ‘read the label before buying’, as per Article 8. 
• When the product has a specific warning, it needs to be accompanied by a sentence referring to the warning on the label, as per Article 9.

Category

Alcoholic drinks

Same as General Food above. 

Product

1) Beer

Same as "Category" (alcoholic drinks) above.

2) Alcoholic ready-to-drink beverages

Same as "Category" (alcoholic drinks) above.

3) Whisky

Same as "Category" (alcoholic drinks) above.

9.2 Specific Restrictions on Advertising

General Food [1]

• Presenting a food product as a drug is not allowed. 
• Use of pictures/illustrations of a national hero or historical monuments in an improper way is not allowed. 
• Quoting the advice or recommendation by a Health Care Professional, Laboratory Person, Government, Professional Organization, Religious Figure, Teacher, or Public Officials, is not allowed. 
• Another misleading statement as per Article 14. 

Category

Alcoholic drinks

Advertising of alcoholic beverages is prohibited in mass media. [2,3].

Mass media is advertising media that targets a general and wide range of audiences [1] (e.g. television commercials, social media, and advertising spots in the public place). 

Product

1) Beer

Same as "Category" (alcoholic drinks) above. 

2) Alcoholic ready-to-drink beverages

Same as "Category" (alcoholic drinks) above.

3) Whisky

Same as "Category" (alcoholic drinks) above. 

9.3 Advertising Approval

None.

9.4 Other Notes or Requirements for Advertising

None.

9.5 References

1. BPOM Decree No. 6 Year 2021 on Food Advertising

https://jdih.pom.go.id/download/rule/1231/6/2021/Peraturan%20Badan%20Pengawas%20Obat%20dan%20Makanan%20Nomor%206%20Tahun%202021%20Tentang%20Pengawasan%20Periklanan%20Pangan%20Olahan

2. Government Regulation No. 69 Year 1999 on Food Labelling and Advertising

https://jdih.pom.go.id/download/rule/115/69/1999/Label%20dan%20Iklan%20Pangan

3. The Ministry of Trade Decree No. 20/M-DAG/PER/4/2014 Year 2014 on Control and Supervision of The Supply, Distribution, and Sale of Alcoholic Beverages 

https://peraturan.bpk.go.id/Details/129077/permendag-no-20mdagper42014tahun2014