9. Advertising Aspects
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9. Advertising Aspects
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General Foods
France
This section provides information on regulations on advertising and if there are any restrictions or approval processes.
9.1 Applicable Advertising Regulation
France has transposed the EU rules on Advertising in several laws [1].
In addition to EU requirements (see Section 9.1 - Applicable Advertising Regulation - of the "General Foods" guidebook for the EU), beverages with added sugars, sweeteners, or salt and processed food must provide a warning statement in their advertising (online, tv, radio) defined by Order [2,3]:
"Pour votre santé, mangez au moins cinq fruits et légumes par jour", "Pour votre santé, pratiquez une activité physique régulière", "Pour votre santé, évitez de manger trop gras, trop sucré, trop salé" et "Pour votre santé, évitez de grignoter entre les repas" (“For your health, eat at least five fruits and vegetables a day”, “For your health, practice regular physical activity”, “For your health, avoid eating too fatty, too sweet, too salty” and “For your health, avoid snacking between meals.)
These warning statements differ for advertising during children's TV or radio programs.
Other rules are self-regulatory codes, meaning operators choose to adhere to these rules:
- The French authority Arcom [4] has issued several Charters including a Charter 2020-2024 to promote healthy food habits in advertising (audiovisual and online) [5]. Among other recommendations, this Charter recommends providing nutritional information via Nutri-score in advertising.
- The authority of professional regulation of advertising ARPP has issued a Recommendation for food habits [6]. These rules apply to any advertising representing food habits and include forbidden messages such as ‘“à consommer sans modération” ("to be consumed without moderation").
Note that stricter rules to prevent childhood obesity are in discussion, especially for food products with Nutri-score D or E (equivalent to high in fat, salt, or sugar) [7].
9.2 Specific Restrictions on Advertising
In addition to the EU requirements (outlined in Section 9.2 - Specific Restrictions on Advertising - of the "General Foods" guidebook for the EU), for children's protection, advertising during public children's TV programs is forbidden by Law 2026-1771 [8]. In addition, TV programs on any supports that target children under 3 years old are forbidden by Arcom [9].
9.3 Advertising Approval
Please refer to Section 9.3 - Advertising Approval - of the "General Foods" guidebook for the EU.
9.4 Other Notes or Requirements for Advertising
Please refer to Section 9.4 - Other Notes or Requirements for Advertising - of the "General Foods" guidebook for the EU.
9.5 References
1. Consumer Code (Art. L121-1 to L121-7, Art. L122-1 to L122-3 and Art. L122-5)
https://www.legifrance.gouv.fr/codes/texte_lc/LEGITEXT000006069565
2. Public health Code- Article L2133-1
https://www.legifrance.gouv.fr/codes/article_lc/LEGIARTI000041466290
3. Order of February 27, 2007 setting the conditions relating to health information which must accompany advertising or promotional messages for certain foods and drinks
https://www.legifrance.gouv.fr/loda/id/JORFTEXT000000426255
4. Arcom
5. 2020-2024 Charter to promote health-promoting diet and behaviors in audiovisual programs and advertising
6. ARPP- Food habits recommendation
7. Santé Publique France- Advertising and fight against children obesity
https://www.vie-publique.fr/en-bref/274941-marketing-alimentaire-et-lutte-contre-lobesite-des-jeunes
8. Law 2026-1771 of December 20, 2016 relating to the removal of commercial advertising in youth programs on public television
https://www.legifrance.gouv.fr/jorf/id/JORFTEXT000033658678
9. Deliberation of July 22, 2008 aimed at protecting children under 3 from the effects of television.
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