9. Advertising Aspects

Dairy Products
South Korea

This section provides information on regulations on advertising and if there are any restrictions or approval processes.

9.1 Applicable Advertising Regulation

Category

Milk Products

Deliberation process is the same as that of General Foods. Please refer to Section 9.1 - Applicable Advertising Regulation - of the "General Foods" guidebook for South Korea.

Milk products with functional claim can be advertised if the advertising content is compliant.

Product

Sterilized Milk (including liquid milk, low-fat milk)

Same as "Category" (Milk Products) above but health claim is not possible.

Processed Milk

Same as "Category" above.

Processed milk can be advertised if the product is compliant to the standard of General Foods with functional claim.  

Fermented Milk

Same as "Category" above.

Fermented milk can be advertised if the product is compliant to the standard of General Foods with functional claim.  

Concentrated Milk

Same as "Category" (Milk Products) above but health claim is not possible.

9.2 Specific Restrictions on Advertising

Category

Milk Products

This category of Milk Products follows the restrictions on Advertising outlined in Section 9.2 of the "General Foods" guidebook for South Korea.

Product

Sterilized Milk (including liquid milk, low-fat milk)

Same as "Category" (Milk Products) above.

Processed Milk

Same as "Category" (Milk Products) above.

Fermented Milk

Same as "Category" (Milk Products) above.

Concentrated Milk

Same as "Category" (Milk Products) above.

9.3 Advertising Approval

Category

Milk Products

Please refer to Section 9.3 - Advertising Approval - of the "General Foods" guidebook for South Korea.

Product

Sterilized Milk (including liquid milk, low-fat milk)

Same as "Category" (Milk Products) above.

Processed Milk

Same as "Category" (Milk Products) above.

Fermented Milk

Same as "Category" (Milk Products) above.

Concentrated Milk

Same as "Category" (Milk Products) above.

9.4 Other Notes or Requirements for Advertising

None.

9.5 References

None.