9. Advertising Aspects

General Foods
Indonesia

This section provides information on regulations on advertising and if there are any restrictions or approval processes.

9.1 Applicable Advertising Regulation

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9.2 Specific Restrictions on Advertising

The following are not allowed in advertising:

• Presenting a food product as a drug.
• Using pictures/illustrations of a national hero or historical monuments in an improper way.
• Quoting the advice or recommendation by a health care professional, laboratory staff, government, professional organization, religious figure, teacher, or public officials.
• Misleading statements as per Article 14 of BPOM Decree No 6 Year 2021 (see Annex below).

9.3 Advertising Approval

None.

9.4 Other Notes or Requirements for Advertising

9.4.1 Regulatory overview of advertising for children's food products in Indonesia

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9.4.2 Criteria for children's food product advertisement in Indonesia

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9.4.2.1 Age group restriction

9.4.2.2 Legislation for children's food advertising

9.4.2.3 Different criteria that apply to specific channels

9.4.2.4 Specific restrictions for advertisement in schools

9.4.2.5 Nutritional Criteria Behind Advertising Restrictions

9.4.2.6 Sanctions/penalties

9.5 References

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9.6 Annex 

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