6.0 Claim Requirements

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Infant, Follow-up, Young Child Formula
Malaysia

This section provides information on the definition of different types of claims and any restrictions or allowance of claims as well as claim registration processes.

6.1 Overview of Claims

6.1.1 Types & Definitions

Refer to Section 6.1.1 in “6.0 Claim Requirements" of the "General Foods" guidebook.

6.1.2 List of Prohibited Claims

“Infant, Follow-up and Young Child Formula” should follow all prohibitions listed in Section 6.1.2 in “6.0 Claim Requirements" of the "General Foods" and “Special Purpose Foods” guidebooks for Malaysia. In addition, the following items should be followed:

Infant Formula and Follow-up Formula

Prohibited claims for infant formula [3]:

The label of an infant formula shall not display any picture or graphic of infants or babies or parts of infants or babies, mothers feeding bottles or teats. But for the purposes of illustrating the method of preparation of an infant formula, graphics may be used.
No label of an infant formula shall display any claim of superiority or similarity of the product to breast milk.
No label of an infant formula shall claim that such infant formula is enriched or vitaminized.
The words "infant formula with iron" shall not appear on the label of any infant formula unless the product contains not less than 1 mg iron (Fe) per 100 available calories.
The words “humanized” or “maternalized” shall not appear on the label of any infant formula.

Any descriptive matter appearing on or attached to or supplied with any package of infant formula shall not include any information on the promotion or advertisement of another product.

Companies shall also adhere to the Industry Code of Practice "Code of Ethics for the Marketing of Infant Foods and Related Products" as follows [4]:

Do not include words, graphics, or pictures to indicate grading, quality superiority, or any other similar meaning.
Do not use any picture, graphic, word, or statement that may idealize formula feeding. Pictures or graphics of infants and parts of infants or any other persons are not allowed.
Do not be used as a medium for promoting another product.

Young Child Formula

“Young Child Formula” should follow all prohibitions listed in Section 6.1.2 in “6.0 Claim Requirements" of the "General Foods" guidebook.